The Chief Analytics & Data Officer is a highly versatile executive leader that will lead all analytics and intelligence for the media and analytics arm of the agency. The CAO has extensive and deep knowledge of the marketing analytics landscape. They will be responsible for not only building and cultivating a broad analytics and data team, but have the ability to consult with senior clients and act as a key player in business development.
This leader will need to develop the philosophy and architecture needed to service the analytics needs for not only the media team, but the full-service agency at large. The CAO will be expected to not only be a strong leader and mentor, but to act as a hands-on player, helping create and deliver analytics strategies. The CAO has knowledge of the full funnel - from how to leverage multiple different measurement strategies in the upper funnel, to understanding the mechanics of performance media in the lower funnel.
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